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Mixpanel is an event-based product analytics platform. Teams instrument actions such as sign-up, invite or upgrade, then analyze funnels, retention curves, cohorts and user paths. Reports can be filtered by properties and segmented on the fly, and the interface is built for non-technical product managers as much as for data teams. Session replay and experimentation are available on higher tiers. A free plan covers a limited monthly event volume, with paid plans scaling from there. It is a good fit for SaaS products that need to understand activation and retention rather than just page views.
