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PostHog bundles product analytics with tools that usually live in separate vendors: session replay, feature flags, experiments, surveys and a data warehouse. Events are captured through SDKs, then explored with funnels, retention and cohort queries. Feature flags and experiments connect the analysis to what users actually see. It can be used in the cloud or self-hosted, which matters for teams with data residency requirements. A generous free tier covers early-stage products, and pricing scales by events and features. It suits engineering-led teams that want one instrumented pipeline instead of four overlapping tools.
