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Attio treats the CRM as a flexible data model rather than a fixed set of fields. Teams define objects, attributes and relationships, then build views for accounts, people or custom entities. Email and calendar sync enrich records automatically, and workflows can trigger on changes in that data. A REST API and webhooks make it a practical base for a sales or partnerships process that does not fit a standard CRM layout. The free plan covers a small workspace; paid tiers add more records, permissions and automation. It suits startups with an unusual go-to-market motion.
