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Mailchimp covers the basics of email marketing: audiences, templates, campaigns, A/B tests and reports. Automations can send welcome sequences, follow up after a purchase or re-engage inactive subscribers, and the builder handles landing pages and simple forms as well. A free tier exists for small lists, with paid plans scaling by contact count and features such as advanced segmentation and multivariate testing. It is a sensible starting point for a small business that wants one place for a newsletter and basic customer email without hiring an email specialist.
