2 results
Kit
Kit, formerly ConvertKit, is email marketing built around creators rather than e-commerce catalogues. It handles landing pages, forms, visual automations, tagging and broadcast newsletters, with a subscriber-centric model that keeps the interface simple. Sequences can deliver a course or a welcome series, while rules tag subscribers based on clicks or purchases. A free plan covers a small list and basic forms; paid plans scale with subscribers and add automation and integrations. It suits writers, educators and independent businesses that publish regularly and want a newsletter they can grow without a marketing ops team.
Mailchimp
Mailchimp covers the basics of email marketing: audiences, templates, campaigns, A/B tests and reports. Automations can send welcome sequences, follow up after a purchase or re-engage inactive subscribers, and the builder handles landing pages and simple forms as well. A free tier exists for small lists, with paid plans scaling by contact count and features such as advanced segmentation and multivariate testing. It is a sensible starting point for a small business that wants one place for a newsletter and basic customer email without hiring an email specialist.