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HubSpot is a connected customer platform rather than a single CRM. The free tier covers contact management, deals, tasks and a shared inbox, so a small team can start without paying. Paid hubs add marketing automation, sales sequences, customer service ticketing and reporting, and they share one contact record so a lead does not have to be re-entered between teams. It suits companies that expect to grow into marketing and support software and would rather keep everything in one system than stitch four vendors together.
