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Customer.io is a messaging platform for behavior-based lifecycle campaigns. It ingests product events through its API or SDKs, builds segments from those events, and triggers email, push, SMS or in-app messages when someone does something specific. Workflows support delays, branches and goal checks, so a trial-ending sequence can stop as soon as a user upgrades. It is aimed at product and growth teams that already track user behavior and want messaging to react to it. Pricing is based on profiles and message volume, with a trial to test the integration.
