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Kit, formerly ConvertKit, is email marketing built around creators rather than e-commerce catalogues. It handles landing pages, forms, visual automations, tagging and broadcast newsletters, with a subscriber-centric model that keeps the interface simple. Sequences can deliver a course or a welcome series, while rules tag subscribers based on clicks or purchases. A free plan covers a small list and basic forms; paid plans scale with subscribers and add automation and integrations. It suits writers, educators and independent businesses that publish regularly and want a newsletter they can grow without a marketing ops team.
