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Amplitude is a product analytics platform aimed at teams that want behavioral insight without writing SQL for every question. It covers event tracking, funnels, retention, cohorts, user paths and dashboards, with experimentation and audience syncing on higher plans. The data model is built around events and user properties, so the same instrumentation powers multiple analyses. A free tier supports early products, and pricing scales with event volume and advanced features. It is commonly used by product and growth teams at SaaS companies that need to connect feature usage to conversion and retention.
